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learn Email Marketing training course

Email Marketing Training Course

This course is now part of our new Digital Marketing Training here

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There are no open public schedule dates for Email Marketing course. We can offer you a private training or arrange a public course for you. Contact us here and we can make arrangements for your course.

Overview

There are no open public schedule dates for Email Marketing course. We can offer you a private training or arrange a public course for you. Contact us here and we can make arrangements for your course.

Course Outline

Email Marketing Course Contents

What is Email Marketing?

  • Marketing
  • The backbone of marketing

SPAM

  • How to avoid
  • Emails Sent From A Real Email Address
  • Accurate Subject Lines
  • Statement of Type of Email in Message Body
  • Opt-Outs/Unsubscribes
  • Mailing Address
  • Trust, Reputation & Permission
  • Winning friends & influencing people through the inbox.
  • SPF Records
  • Domain Keys
  • Sender ID’s

What can it do for Your Business?

  • Boost Repeat Business
  • Create & Increase Awareness
  • Drive Revenue & Profit

Benefits

  • Email Marketing Has a Wide Reach
  • Email Marketing Excels in Return-on-Investment
  • Email Marketing Improves Brand Awareness and Customer Relations
  • Email Marketing Is Measurable
  • Email Marketing Can Be Highly Customized

Why use an email service?

  • Email Service vs. Outlook
  • Standard Email Programs (e.g. Outlook, Hotmail)
  • Email marketing services automate best practices
  • Be a Trusted Sender

Email Marketing Systems

  • Different Email Marketing Systems
  • Open Source Email Marketing Systems
  • Paid Email Marketing

MailChimp system requirements

  • Star ratings mean:
  • Create a campaign
  • Link to a web address
  • Adding content
  • Formatting content
  • Tips for creating your HTML Campaign
  • Using merge tags in campaigns
  • Autoresponders
  • Add a birthday field
  • Create a birthday autoresponder
  • Connect MailChimp with your Google account
  • Add Google Analytics tracking to your campaign

Reporting Information

  • Overview
  • Activity
  • Links
  • Social stats
  • Ecommerce
  • Single campaign report
  • Combined campaign report
  • Share campaign reports

Why Email Marketing

  • ROI
  • Flexibility & Speed
  • Customer Preference
  • Is Email’s ROI Even Higher
  • Is that number relevant to you?

Know Your Audience

  • How do your subscribers want to hear from you?
  • How often do they want to hear from you?
  • How often would you prefer to receive emails from us?
  • Create a segment based on the frequency answer.
  • Would your subscribers prefer to receive emails in text format?

Email Marketing Technical Terms

  • Deliverability
  • Open RATE
  • CTR
  • Conversion Rate
  • Unsubscribe Rate
  • Viral Rate
  • ROMI
  • Value of a Subscriber

Advanced Email Marketing

  • Developing Your Calls to Action
  • Creating Effective Calls to ActionGetting what you want from website visitors and email recipients
  • Layout & Design Considerations
  • Comparing website & email design
  • Tracking CSS Support in Multiple Email Clients can be complex:
  • Why standards matter:
  • Testing & Experimentation
  • Monitoring Performance
  • Soft and Hard Bounces
  • List Building Techniques
  • Ideas and What’s Next

Course Reviews


You can find reviews from previous delegates on Training Dragon reviews & feedback section here.
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