SEO Training Course
Learn Search Engine Optimisation (SEO) techniques from SEO consultants in London & practically learn how to take a website to first page of search engine.
Location: Kings Cross, London
Upcoming Class: 28 May 2013
|28 May 2013||Tue||10:00 - 17:00||1||£350.00||Reserve|
|04 Aug 2013||Sun||10:00 - 17:00||1||£350.00||Reserve|
|23 Sep 2013||Mon||10:00 - 17:00||1||£350.00||Reserve|
|25 Nov 2013||Mon||10:00 - 17:00||1||£350.00||Reserve|
|27 Jan 2014||Mon||10:00 - 17:00||1||£350.00||Reserve|
|01 Mar 2014||Sat||10:00 - 17:00||1||£350.00||Reserve|
SEO course overviewThis course explains how to optimise website for search engines and what techniques are good to bring a website on first page of Google. In this course we will discuss and practically implement both on-site and off-site SEO techniques. A practical Search Engine Optimisation project at the end of course will ensure that you go through complete SEO process by researching, planning, utilising tools and techniques.
This short SEO course is hands-on, instructor-led and classroom based. This training can be taken as a part-time evening course or even on the weekends.
Who is SEO training for?This course is for suitable for anyone including web designers, programmers, editors, marketers and business owners who are interested in increasing traffic to their websites. This course is designed for complete beginners of Search Engine Optimisation.
Prerequisites for SEO course
- You should be able to use computer and internet.
- It is not necessary to have knowledge of any programming language before you start this SEO course but If you have some knowledge of HTML then it will make learning this course even easier. Training Dragon provides HTML course.
What will I get?
- Training from professional SEO Experts:
Training Dragon consultants have been implementing professional SEO solutions across a range of websites for many years. Those consultants write and teach our SEO training courses, so their experience directly informs course content.
- Goal oriented approach:
This Search Engine Optimisation course is designed to help you take a website up on search engines. If you have a website that you wanted to optimise for search engines then present that idea during the course and our trainers will help you to practically optimise your website..
- Course Material:
SEO electronic notes are included in this course.
- Course Completion Certificate:
After completing this training your will receive a SEO course completion certificate.
- Support and Careers Advice:
After the course if you have any problems or questions regarding SEO do not hesitate to contact us. Training Dragon’s trainers are expert in their fields and if you need any help with you career choice, please speak to one of our trainers.
SEO Course Contents
Introduction to SEO
- What is SEO (Search Engine Optimisation)?
- What is SEM (Search Engine Marketing)?
- Search engine (Google, Yahoo, Bing, Alta Vista)
- How search engine spider works.
- Understanding Google Page Rank
- Kewords research
- Keyword search volume
- Analyse competition
- What keywords to target
- Importance of keywords on pages
- Competitor keywords research
- Creating a SEO campaign
- Steps required
- Measuring the results
Search Engine Optimisation Tools
- Google Analytics
- Google Webmaster tools
Search Engine Optimisation Problems
- Dynamic & database-driven sites
On-site Search Engine Optimisation
- What is on-site SEO?
- Title tags
- Meta keywords
- Meta description
- Other meta tags
- HTML tags and their importance
- Page contents
- Image Alt tags
- Image file names
- Internal links
- Anchor text
- Domain names
- Copywriting for web
- Google guidelines
- Site navigation
- XML sitemap
- HTML sitemap
- Search Robots and Robots.txt
Off-site Search Engine Optimisation
- Getting listed
- Link building
- External anchor text
- Effect of link popularity on Google PR
- Link building techniques
- Google Base and product search
- Getting listed on Maps
- Google Places
- Yahoo Local
- What are web directories?
- Best techniques to get listed on directories
- Search engine submission
- Importance of blogs
- Social media site
- News site
- Networking sites
- Conversion rate
- Social Media Strategies
SEO Case Study:Take a website and implement all techniques from the SEO course to see the results.
SEO Course Reviews
The course is well covered.,The trainer was well skilled.,Yes
SEO course is well organized with lots of details. I found the course very useful.,I found the trainer helpful and encouraging.Very Good. ,Very beneficial
You can find reviews from previous delegates on Training Dragon reviews & feedback section here.