SEO

Learn Search Engine Optimisation (SEO) techniques from SEO consultants in London & practically learn how to take a website to first page of search engine.

Upcoming Class
25 May 2018
1
Day(s) course
10:00 am - 17:00 pm
400per person
340.00 (when you book any 3 courses *)
This course will take place in 3-4 Kirby Street, London, EC1N 8TS. Find on map
15 %
Discount

when you buy 3 or more courses

The discount will be automatically
applied at the checkout
Looking for a
2-12 months
training?
Choose Web designer
Career Programme

Looking for a 2-12 months training?

Choose

Web designer career programme

Upcoming dates

Date Day(s) Course Session Time Price
25 May 2018 1 Fri 10:00 - 17:00 £400 Reserve
25 May 2018
Fri
10am - 17pm
1 day(s)
£400.00

Course Outline

SEO course overview

This course explains how to optimise website for search engines and what techniques are good to bring a website on first page of Google. In this course we will discuss and practically implement both on-site and off-site SEO techniques. A practical Search Engine Optimisation project at the end of course will ensure that you go through complete SEO process by researching, planning, utilising tools and techniques.

This short SEO course is hands-on, instructor-led and classroom based. This training can be taken as a part-time evening course or even on the weekends.


Who is SEO training for?

This course is for suitable for anyone including web designers, programmers, editors, marketers and business owners who are interested in increasing traffic to their websites. This course is designed for complete beginners of Search Engine Optimisation.


Prerequisites for SEO course

  • Some prior experience of HTML is required. We provide HTML and CSS training in web design course.


What will I get?

  • Training from professional SEO Experts:

    Training Dragon consultants have been implementing professional SEO solutions across a range of websites for many years. Those consultants write and teach our SEO training courses, so their experience directly informs course content.

  • Goal oriented approach:

    This Search Engine Optimisation course is designed to help you take a website up on search engines. If you have a website that you wanted to optimise for search engines then present that idea during the course and our trainers will help you to practically optimise your website..

  • Course Material:

    SEO electronic notes are included in this course.

  • Course Completion Certificate:

    After completing this training your will receive a SEO course completion certificate.

  • Support and Careers Advice:

    After the course if you have any problems or questions regarding SEO do not hesitate to contact us. Training Dragon’s trainers are expert in their fields and if you need any help with you career choice, please speak to one of our trainers.


SEO Course Contents

Introduction to SEO

  • What is SEO (Search Engine Optimisation)?
  • What is SEM (Search Engine Marketing)?
  • Search engine (Google, Yahoo, Bing, Alta Vista)
  • How search engine spider works.
  • Understanding Google Page Rank

Research

  • Kewords research
  • Brainstorming
  • Keyword search volume
  • Analyse competition
  • What keywords to target
  • Importance of keywords on pages
  • Competitor keywords research

Planning

  • Creating a SEO campaign
  • Steps required
  • Measuring the results

Search Engine Optimisation Tools

  • Google Analytics
  • Google Webmaster tools

Search Engine Optimisation Problems

  • Dynamic & database-driven sites
  • Flash, Images, Frames, iframes, JavaScript, & AJAX

On-site Search Engine Optimisation

  • What is on-site SEO?
  • Title tags
  • Meta keywords
  • Meta description
  • Other meta tags
  • HTML tags and their importance
  • Page contents
  • Image Alt tags
  • Image file names
  • Internal links
  • Anchor text
  • Sitemaps
  • Domain names
  • URLs
  • Copywriting for web
  • Google guidelines
  • Site navigation
  • XML sitemap
  • HTML sitemap
  • Search Robots and Robots.txt

Off-site Search Engine Optimisation

  • Getting listed
  • Link building
  • External anchor text
  • Effect of link popularity on Google PR
  • Link building techniques
  • Google Base and product search
  • Getting listed on Maps
  • Google Places
  • Yahoo Local
  • What are web directories?
  • Best techniques to get listed on directories
  • Search engine submission
  • Importance of blogs
  • Social media site
  • News site
  • Networking sites
  • Conversion rate
  • Social Media Strategies

SEO Case Study:

Take a website and implement all techniques from the SEO course to see the results.

View Complete Course outline

Daily schedule

The scheme below shows what a typical day at Training Dragon looks like.

10:00 11:30 11:45 13:00 14:00 15:30 15:45
Classroom Activity
This course explains how to create web pages from scratch using different techniques, such as
Tea
Break
Classroom Activity
This course explains how to create web pages from scratch using different techniques, such as
Lunch
Break
Classroom Activity
This course explains how to create web pages from scratch using different techniques, such as
Tea
Break
Classroom Activity
This course explains how to create web pages from scratch using different techniques, such as
Video Placeholder

Looking for a
2-12 months
training?

Choose

Web designer career programme

Our Trainers

Emiliano
Emiliano
Leads our teaching team with many years of experience in teaching web development.
Ross
Ross
Brings many years of Python and Java software development experience to classrooms.
Olu
Olu
Microsoft and Oracle certified developer with years teaching experience in Android, .NET and databases.

Frequently Asked Questions

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