Google Adwords

This course is now part of our new Digital Marketing Training here

Upcoming Class
22 Jun 2018
1
Day(s) course
10:00 am - 17:00 pm
400per person
340.00 (when you book any 3 courses *)
This course will take place in 3-4 Kirby Street, London, EC1N 8TS. Find on map
15 %
Discount

when you buy 3 or more courses

The discount will be automatically
applied at the checkout
Looking for a
2-12 months
training?
Choose Marketing Manager
Career Programme

Looking for a 2-12 months training?

Choose

Marketing Manager career programme

Upcoming dates

Date Day(s) Course Session Time Price
22 Jun 2018 1 Fri 10:00 - 17:00 £400 Reserve
07 Jul 2018 1 Sat 10:00 - 17:00 £400 Reserve
15 Jul 2018 1 Sun 10:00 - 17:00 £400 Reserve
03 Aug 2018 1 Fri 10:00 - 17:00 £400 Reserve
14 Aug 2018 1 Tue & Thu 18:30 - 21:30 £400 Reserve
22 Jun 2018
Fri
10am - 17pm
1 day(s)
£400.00
07 Jul 2018
Sat
10am - 17pm
1 day(s)
£400.00
15 Jul 2018
Sun
10am - 17pm
1 day(s)
£400.00
03 Aug 2018
Fri
10am - 17pm
1 day(s)
£400.00
14 Aug 2018
Tue to Thu
18pm - 21pm
1 day(s)
£400.00

Course Outline

Google Adwords course overview

This course is now part of our new Digital Marketing Training here


Google Adwords Course Contents

Introduction Google Adwords

  • What is AdWords
  • What AdWords can do for you

Set up an AdWords account

  • Create a website for your ads
  • Create an AdWords account
  • Setting up currency and time zone
  • Creating your ad campaign
  • Submit billing information
  • Understanding your billing options
  • Finding your first ads
  • Languages and browsers that you can use

Running a campaign

  • How your account is structured
  • Targeting your audience
  • Setting your bid and budget

Create an Ad Group

  • Creating your first ad and keywords
  • Writing an effective ad
  • Selecting keywords

Monitor and Refine your Ads

  • Getting your ads up and running
  • Basic reporting
  • Refining your campaign
  • Adjusting your ads and keywords

Tracking and improving results

  • Results matter
  • Measuring your conversions
  • Understanding conversion data

Optimise your Keywords

  • Improving your keywords
  • Understanding search terms data
  • Smarter bidding

Optimise your Ads and Landing Pages

  • Improving your ads
  • Choosing the right landing page
  • Understanding how users behave on your site

Keyword options

  • Broad Match
  • Negative Match
  • Phrase Match
  • Exact Match

Technical Terms

  • What is Ad Ranks
  • Quality Score
  • A bit about bidding and Quality Score
  • clickthrough rate (CTR)
  • Cost
  • CPM
  • CPC
  • CPA
  • maximum cost-per-click bid
  • bid adjustments
  • Enhanced CPC

Control your costs

  • Daily budget
  • Actual CPC
  • Overdelivery
  • Fine tune your bids
  • Automatic bidding.
  • Quality Score

 Key Concepts

  • Relevance:
  • Why it matters
  • higher position
  • How it's used
  • Return on investment (ROI).

campaign types available

  • Google search sites
  • Search Network:
  • On mobile search
  • Google Display Network.

Targeting ads

  • Geographic location
  • interest categories
  • age or gender.
  • Re-marketing campaigns.

View Complete Course outline

Daily schedule

The scheme below shows what a typical day at Training Dragon looks like.

10:00 11:30 11:45 13:00 14:00 15:30 15:45
Classroom Activity
This course explains how to create web pages from scratch using different techniques, such as
Tea
Break
Classroom Activity
This course explains how to create web pages from scratch using different techniques, such as
Lunch
Break
Classroom Activity
This course explains how to create web pages from scratch using different techniques, such as
Tea
Break
Classroom Activity
This course explains how to create web pages from scratch using different techniques, such as
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Looking for a
2-12 months
training?

Choose

Marketing Manager career programme

Our Trainers

Emiliano
Emiliano
Leads our teaching team with many years of experience in teaching web development.
Ross
Ross
Brings many years of Python and Java software development experience to classrooms.
Olu
Olu
Microsoft and Oracle certified developer with years teaching experience in Android, .NET and databases.

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