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Google Adwords

This course is now part of our new Digital Marketing Training here

Upcoming Class
14 Nov 2020
1
Day(s) course
10:00 am - 17:00 pm
400per person
£600 (£200 discount)
This course will take place in 3-4 Kirby Street, London, EC1N 8TS. Find on map
Reserve
15 %
Discount

when you buy 3 or more courses

The discount will be automatically
applied at the checkout
Looking for a
2-12 months
training?
Choose Marketing Manager
Career Programme
Find out more

Looking for a 2-12 months training?

Choose

Marketing Manager career programme

Find out more

Upcoming dates

Date Day(s) Course Session Time Price
14 Nov 2020 1 Sat 10:00 - 17:00 £600 £400 Reserve
22 Nov 2020 1 Sun 10:00 - 17:00 £600 £400 Reserve
11 Dec 2020 1 Fri 10:00 - 17:00 £600 £400 Reserve
22 Dec 2020 1 Tue & Thu 18:30 - 21:30 £600 £400 Reserve
08 Jan 2021 1 Fri 10:00 - 17:00 £600 £400 Reserve
14 Nov 2020
Sat
10am - 17pm
1 day(s)
£600 £400
Reserve
22 Nov 2020
Sun
10am - 17pm
1 day(s)
£600 £400
Reserve
11 Dec 2020
Fri
10am - 17pm
1 day(s)
£600 £400
Reserve
22 Dec 2020
Tue to Thu
18pm - 21pm
1 day(s)
£600 £400
Reserve
08 Jan 2021
Fri
10am - 17pm
1 day(s)
£600 £400
Reserve

Delivery Formats

This course can be attended face to face in an open classrooms, live online virtual classroom remotely from home or office, private one-to-one and on-site for your team at your office.


Remotely
join live classroom from anywhere
One-to-one
based on your requirements
In-house
at your office for your team

Course Outline

Google Adwords course overview

This course is now part of our new Digital Marketing Training here


Google Adwords Course Contents

Introduction Google Adwords

  • What is AdWords

  • What AdWords can do for you

Set up an AdWords account

  • Create a website for your ads

  • Create an AdWords account

  • Setting up currency and time zone

  • Creating your ad campaign

  • Submit billing information

  • Understanding your billing options

  • Finding your first ads

  • Languages and browsers that you can use

Running a campaign

  • How your account is structured

  • Targeting your audience

  • Setting your bid and budget

Create an Ad Group

  • Creating your first ad and keywords

  • Writing an effective ad

  • Selecting keywords

Monitor and Refine your Ads

  • Getting your ads up and running

  • Basic reporting

  • Refining your campaign

  • Adjusting your ads and keywords

Tracking and improving results

  • Results matter

  • Measuring your conversions

  • Understanding conversion data

Optimise your Keywords

  • Improving your keywords

  • Understanding search terms data

  • Smarter bidding

Optimise your Ads and Landing Pages

  • Improving your ads

  • Choosing the right landing page

  • Understanding how users behave on your site

Keyword options

  • Broad Match

  • Negative Match

  • Phrase Match

  • Exact Match

Technical Terms

  • What is Ad Ranks

  • Quality Score

  • A bit about bidding and Quality Score

  • clickthrough rate (CTR)

  • Cost

  • CPM

  • CPC

  • CPA

  • maximum cost-per-click bid

  • bid adjustments

  • Enhanced CPC

Control your costs

  • Daily budget

  • Actual CPC

  • Overdelivery

  • Fine tune your bids

  • Automatic bidding.

  • Quality Score

 Key Concepts

  • Relevance:

  • Why it matters

  • higher position

  • How it's used

  • Return on investment (ROI).

campaign types available

  • Google search sites

  • Search Network:

  • On mobile search

  • Google Display Network.

Targeting ads

  • Geographic location

  • interest categories

  • age or gender.

  • Re-marketing campaigns.

View Complete Course outline

Daily schedule

The scheme below shows what a typical day at Training Dragon looks like.

10:00 11:30 11:45 13:00 14:00 15:30 15:45
Classroom Activity
This course explains how to create web pages from scratch using different techniques, such as 		Tea
Break
Classroom Activity
This course explains how to create web pages from scratch using different techniques, such as 		Lunch
Break
Classroom Activity
This course explains how to create web pages from scratch using different techniques, such as 		Tea
Break
Classroom Activity
This course explains how to create web pages from scratch using different techniques, such as
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Looking for a
2-12 months
training?

Choose

Marketing Manager career programme

Course Career
Find out more

Our Trainers

Emiliano
Emiliano
Leads our teaching team with many years of experience in teaching web development.
Ross
Ross
Brings many years of Python and Java software development experience to classrooms.
Olu
Olu
Microsoft and Oracle certified developer with years teaching experience in Android, .NET and databases.

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Frequently Asked Questions

How many maximum people are on my course? 

?
To make sure that personal attention is provided to everyone in the class, we keep our classroom size very small. There are maximum 8 delegates in all our classrooms.
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