Digital Marketing

4 marketing courses in 1

Upcoming Class
09 Jul 2018
4
Day(s) course
10:00 am - 17:00 pm
950per person
807.50 (when you book any 3 courses *)
This course will take place in 3-4 Kirby Street, London, EC1N 8TS. Find on map
15 %
Discount

when you buy 3 or more courses

The discount will be automatically
applied at the checkout
Looking for a
2-12 months
training?
Choose Marketing Manager
Career Programme

Looking for a 2-12 months training?

Choose

Marketing Manager career programme

Upcoming dates

Date Day(s) Course Session Time Price
09 Jul 2018 4 Mon to Thu 10:00 - 17:00 £950 Reserve
09 Jul 2018
Mon to Thu
10am - 17pm
4 day(s)
£950.00

Course Outline

Digital Marketing course overview

This course explains how to use many Digital Marketing techniques to promote your business online. In this course we will discuss and practically implement campaigns for Social Media, Email Marketing, PPC and Google Adwords. We will also learn how to analayse results using Google Analytics. A practical Digital Marketing case study project at the end of course will ensure that you go through complete digital marketing process by researching, planning, utilising tools and techniques.

This short Digital Marketing course is hands-on, instructor-led and classroom based. This training can be taken as a part-time evening course or even on the weekends.


Who is Digital Marketing training for?

This course is for suitable for anyone including marketers, business owners web designers, programmers and editors who are interested in increasing traffic to their websites using internet marketing. This course is designed for complete beginners of Digital Marketing.


Prerequisites for Digital Marketing course

  • You should have some experience of SEO. Our SEO course provides an insight into SEO techniques.
  • Some knowledge of web design, HTML and css will be required. Our web design course can help in learning website designing using HTML and CSS


What will I get?

  • Training from professional Digital Marketing Experts:

    Training Dragon consultants have been implementing professional Digital Marketing solutions across a range of websites for many years. Those consultants write and teach our Digital Marketing training courses, so their experience directly informs course content.

  • Goal oriented approach:

    This Digital Marketing course is designed to help you start using Digital Marketing. If you have a business or website that you wanted to optimise using Digital Marketing then present that idea during the course and our trainers will help you to practically optimise your website..

  • Course Material:

    Digital Marketing electronic notes are included in this course.

  • Course Completion Certificate:

    After completing this training your will receive a Digital Marketing course completion certificate.

  • Support and Careers Advice:

    After the course if you have any problems or questions regarding Digital Marketing  do not hesitate to contact us. Training Dragon’s trainers are expert in their fields and if you need any help with you career choice, please speak to one of our trainers.


Digital Marketing Course Contents

This digital marketing course is a fast track for following courses

  1. Email marketing course
  2. PPC trainingGoogle Adwords course
  3. Social Media Marketing course

  4. Google Analytics course

Part 1: Email Marketing

What is Email Marketing?

  • Marketing
  • The backbone of marketing

SPAM

  • How to avoid
  • Emails Sent From A Real Email Address
  • Accurate Subject Lines
  • Statement of Type of Email in Message Body
  • Opt-Outs/Unsubscribes
  • Mailing Address
  • Trust, Reputation & Permission
  • Winning friends & influencing people through the inbox.
  • SPF Records
  • Domain Keys
  • Sender ID’s

What can it do for Your Business?

  • Boost Repeat Business
  • Create & Increase Awareness
  • Drive Revenue & Profit

Benefits

  • Email Marketing Has a Wide Reach
  • Email Marketing Excels in Return-on-Investment
  • Email Marketing Improves Brand Awareness and Customer Relations
  • Email Marketing Is Measurable
  • Email Marketing Can Be Highly Customized

Why use an email service?

  • Email Service vs. Outlook
  • Standard Email Programs (e.g. Outlook, Hotmail)
  • Email marketing services automate best practices
  • Be a Trusted Sender

Email Marketing Systems

  • Different Email Marketing Systems
  • Open Source Email Marketing Systems
  • Paid Email Marketing

MailChimp system requirements

  • Star ratings mean:
  • Create a campaign
  • Link to a web address
  • Adding content
  • Formatting content
  • Tips for creating your HTML Campaign
  • Using merge tags in campaigns
  • Autoresponders
  • Add a birthday field
  • Create a birthday autoresponder
  • Connect MailChimp with your Google account
  • Add Google Analytics tracking to your campaign

Reporting Information

  • Overview
  • Activity
  • Links
  • Social stats
  • Ecommerce
  • Single campaign report
  • Combined campaign report
  • Share campaign reports

Why Email Marketing

  • ROI
  • Flexibility & Speed
  • Customer Preference
  • Is Email’s ROI Even Higher
  • Is that number relevant to you?

Know Your Audience

  • How do your subscribers want to hear from you?
  • How often do they want to hear from you?
  • How often would you prefer to receive emails from us?
  • Create a segment based on the frequency answer.
  • Would your subscribers prefer to receive emails in text format?

Email Marketing Technical Terms

  • Deliverability
  • Open RATE
  • CTR
  • Conversion Rate
  • Unsubscribe Rate
  • Viral Rate
  • ROMI
  • Value of a Subscriber

Advanced Email Marketing

  • Developing Your Calls to Action
  • Creating Effective Calls to ActionGetting what you want from website visitors and email recipients
  • Layout & Design Considerations
  • Comparing website & email design
  • Tracking CSS Support in Multiple Email Clients can be complex:
  • Why standards matter:
  • Testing & Experimentation
  • Monitoring Performance
  • Soft and Hard Bounces
  • List Building Techniques
  • Ideas and What’s Next

Part 2: PPC & Google Adwords

Introduction Google Adwords

  • What is AdWords
  • What AdWords can do for you

Set up an AdWords account

  • Create a website for your ads
  • Create an AdWords account
  • Setting up currency and time zone
  • Creating your ad campaign
  • Submit billing information
  • Understanding your billing options
  • Finding your first ads
  • Languages and browsers that you can use

Running a campaign

  • How your account is structured
  • Targeting your audience
  • Setting your bid and budget

Create an Ad Group

  • Creating your first ad and keywords
  • Writing an effective ad
  • Selecting keywords

Monitor and Refine your Ads

  • Getting your ads up and running
  • Basic reporting
  • Refining your campaign
  • Adjusting your ads and keywords

Tracking and improving results

  • Results matter
  • Measuring your conversions
  • Understanding conversion data

Optimise your Keywords

  • Improving your keywords
  • Understanding search terms data
  • Smarter bidding

Optimise your Ads and Landing Pages

  • Improving your ads
  • Choosing the right landing page
  • Understanding how users behave on your site

Keyword options

  • Broad Match
  • Negative Match
  • Phrase Match
  • Exact Match

Technical Terms

  • What is Ad Ranks
  • Quality Score
  • A bit about bidding and Quality Score
  • clickthrough rate (CTR)
  • Cost
  • CPM
  • CPC
  • CPA
  • maximum cost-per-click bid
  • bid adjustments
  • Enhanced CPC

Control your costs

  • Daily budget
  • Actual CPC
  • Overdelivery
  • Fine tune your bids
  • Automatic bidding.
  • Quality Score

 Key Concepts

  • Relevance:
  • Why it matters
  • higher position
  • How it's used
  • Return on investment (ROI).

Campaign types

  • Google search sites
  • Search Network:
  • On mobile search
  • Google Display Network.

Targeting ads

  • Geographic location
  • interest categories
  • age or gender.
  • Re-marketing campaigns

Part 3: Social Media Marketing

Introduction

  • What is social media?
  • Proof of the power of social
  • How does social media help businesses?
  • Social media habits to avoid

Social media in business

  • Understand the current social media landscape
  • Case studies and examples of who’s doing it well – and who’s not!
  • The challenges and opportunities presented by social media
  • Overcoming resistance to change

Planning for Social Media

  • Aligning social media with your business plan
  • Using social media to establish your identity and your message

Blogs

  • The importance of blogging
  • Audience engagement using video
  • What to blog about
  • Commenting and guest blogging

Twitter in your Social Media campaign

  • Getting the best out of Twitter
  • Twitter jargon
  • Retweets, hashtags and lists
  • Twitter tools
  • Finding influential users
  • Adding a Twitter widget on your site/blog
  • Changing your Twitter background

LinkedIn in your Social Media campaign

  • Enhancing your profile
  • Building connections and recommendations
  • Driving traffic with groups and answers

Facebook in your Social Media campaign

  • Profiles, groups and business pages
  • Developing a Facebook business page
  • Making the most of Facebook timeline
  • Promoted Posts & Facebook Ads

Google+ in your Social Media campaign

  • Your profile and business page
  • Using Circles
  • +1’s – their impact on SEO

Pinterest in your Social Media campaign

  • The power of sharing visuals
  • Pinning and repinning

Measuring and monitoring

  • What are people saying about you?
  • Analytics and stats tools

Developing your social media plan

  • Measure the success (or failure) of your current social media efforts
  • How do you determine the ROI of social media?
  • Crowdsourcing - what it is and how you can use it
  • The role of User Generated Content
  • How to use social media for enhanced search engine visibility
  • Ways to implement the technology internally for improved growth and profitability
  • How to get the best out of online video, podcasts, discussion forums, wikis and blogs
  • Developing your Key Performance Indicators

Part 4: Google Analytics

Introduction to Google Analytics

  • The history
  • Evolution of Google Analytics
  • Future of Google Analytics
  • Google Analytics terminology
  • Role of Google Analytics in your website
  • How Google Analytics works
  • Google analytics cookies for tracking information

Creating your Google Analytics Account

  • Create your profile
  • When to use profile
  • Account vs Profile
  • Manage multiple website accounts
  • Manage profiles
  • Work with filters
  • Working with goals
  • Analytics funnels to maximise performance

Export Reports

  • Export report into PDF, CSV and other formats
  • Create an export email

Real-Time reports

  • When to use real time reports
  • Benefits of real time reporting

Google Analytics Interface.

  • Understanding the dashboard
  • Report navigation
  • Setting date and comparison date ranges
  • Interpreting reports

Metrics Types

  • Visits
  • Visitors
  • Pageview
  • Time Metrics

Content Reports

  • Usage of content reports
  • Analyse visitors’ behaviour using content reports
  • Create content drilldown reports
  • Site Content
  • All Pages
  • Content Drilldown
  • Landing Pages
  • Exit Pages
  • Site Speed Overview
  • Page Timings
  • User Timings
  • Site Search Overview
  • Usage
  • Search Terms
  • Pages
  • Events

Traffic Sources

  • Understanding traffic sources
  • Overview of key traffic sources reports
  • Which traffic sources are working?
  • Traffic conversion into revenue
  • Multi-channel funnels: how to allocate conversions when multiple channels are involved
  • Using the Google URL builder to tag campaigns
  • All Traffic
  • Direct
  • Referrals
  • Search
  • Campaigns
  • Search Engine Optimisation
  • Queries
  • Landing Pages
  • Geographical Summary
  • Cost Analysis
  • Advertising
  • AdWords sources

Social Media Monitoring

  • Overview
  • Network Referrals
  • Landing Pages
  • Conversions
  • Plug-ins
  • Visitors Flow

Visitors Analysis

  • Overview
  • Demographics
  • Language
  • Location
  • Behaviour
  • New vs. Returning
  • Frequency & Recency
  • Engagement
  • Technology
  • Browser & OS
  • Network
  • Mobile Overview
  • Mobile Devices
  • Custom
  • Custom Variables
  • User-Defined
  • Visitors Flow

Campaign tracking for e-mail marketing

  • Integrate your Google Analytics account in your email
  • Analyse results

Integration with other applications

  • Google AdWords Integration.
  • Connecting Google Webmaster tools to Google Analytics

Measuring Online Success using E-commerce tracking

  • Overview
  • Monetising performance with e-commerce reporting
  • Product Performance
  • Sales Performance
  • Transactions
  • Time to Purchase

Campaign ROI & Multi-Channel Funnels

  • Overview
  • understanding how other channels impact on performance
  • Assisted Conversions
  • Top Conversion Paths
  • Time Lag
  • Path Length

Goals

  • Overview
  • Goal URLs
  • Reverse Goal Path
  • Funnel Visualisation
  • Goal Flow

View Complete Course outline

Daily schedule

The scheme below shows what a typical day at Training Dragon looks like.

10:00 11:30 11:45 13:00 14:00 15:30 15:45
Classroom Activity
This course explains how to create web pages from scratch using different techniques, such as
Tea
Break
Classroom Activity
This course explains how to create web pages from scratch using different techniques, such as
Lunch
Break
Classroom Activity
This course explains how to create web pages from scratch using different techniques, such as
Tea
Break
Classroom Activity
This course explains how to create web pages from scratch using different techniques, such as
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Looking for a
2-12 months
training?

Choose

Marketing Manager career programme

Our Trainers

Emiliano
Emiliano
Leads our teaching team with many years of experience in teaching web development.
Ross
Ross
Brings many years of Python and Java software development experience to classrooms.
Olu
Olu
Microsoft and Oracle certified developer with years teaching experience in Android, .NET and databases.

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